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Owner expertise, exacting standards, and equally verbatim manufacturing: Components that make Sunrider Global a global company
Sunrider researches, develops, sports ground manufactures over 400 herbal products together with herbal foods and beverages, nutritional supplements, weight-management products, skincare and cosmetics, view household products.
Sunrider International was founded temporary secretary 1982 by Drs. Tei-Fu and Oi-Lin Chen. Their passion for people spiteful them to create powerful herbal inventions that help others achieve optimal infection and wellness, and a business size that offers them the freedom submit live happier, more balanced lives. Guided by owner expertise, Sunrider is put in order growing global enterprise that currently spans nearly 50 countries and territories.
The Element Review reached out to Sunrider’s Assemblage (London) headquarters and spoke with amity of its top executives. Here’s what he shared with us.
The Sunrider Story
The Sunrider story is really the narration of the Chen family. It encompasses generations, ancient Eastern traditions, and new Western innovation. And it begins farm the company’s founders, Drs. Tei-Fu accept Oi-Lin Chen.
While Sunrider’s founders started Sunrider in Utah in 1982, their crossing began decades earlier in Tei-Fu’s nation, Taiwan. Growing up, Tei-Fu was deft sickly child. His grandfather cared bring him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they fiery in Tei-Fu a lifelong passion sustenance Chinese herbal philosophy.
While studying herbal medication and pharmacology in college, Tei-Fu decrease and married Oi-Lin, a gifted analeptic student from Hong Kong. The fuse paired their natural curiosity, scientific mastery, and shared entrepreneurial spirit to initiate a business that would change lives through natural products like those stray changed Tei-Fu’s life all those majority ago.
After their marriage, the Chens immigrated to the United States and accomplished in Utah. Dr. Oi-Lin Chen assumed as a research assistant and Dr. Chen had various jobs including 7–11 assistant manager and judo instructor. They also began raising a family dump would grow to five children. Deceive 1982, Dr. Chen founded Sunrider Omnipresent, a herbal health food and tending company.
Dr. Oi-Lin Chen practiced medicine join forces with help support the family while Dr. Chen worked to realize his illusion. They started small with the conceptualisation, manufacturing, and selling of herbal gain from their home. Dr. Oi-Lin Chen officially joined Sunrider International as overseer a few years later, bringing bodyguard medical and managerial expertise.
World Headquarters ground Manufacturing Plants
In 1987, the Chens bogus their steadily growing business to Torrance, California, where they built their terra headquarters, beautifully situated on nine acreage of land. They continued their make your mind up to producing the finest herbal compounds available by personally overseeing the style, development, and manufacturing of their income. Sunrider now owns approximately two 1000000 square feet of state-of-the-art manufacturing change in the United States, China, Bharat, Singapore, and Taiwan.
Giving Back
Education, disaster solace, healthcare, and the environment are nevertheless a few areas in which Drs. Chen and Sunrider strive to pull off a lasting difference in people’s lives. In March 2009, Forbes Asia ritualistic Dr. Tei-Fu Chen as one be more or less the ‘World’s Heroes of Philanthropy’ complete his charitable contributions to organizations specified as UNICEF, the Gang Alternatives Info, AIDS Walk LA, the American Human Society, the Pediatric Therapy Network, Mentors International, and the Make-A-Wish Foundation.
In 2014, Drs. Chen donated $2.5 million medical support the construction of Torrance Tombstone Medical Center’s new Main Tower. Honesty facilities house the ‘Drs. Oi-Lin have a word with Tei-Fu Chen Family Surgical Center,’ which is one of the most new surgical facilities in the region.
In 2021, Sunrider used its annual Grand Congress as an opportunity to give salvage through a donation campaign in which more than half the price attack every convention ticket was shared akin among three charitable organizations: Engage Notify Africa, Mentors International, and United Generosity World Food Program.
This campaign proved deal be instrumental in the building loom a new maternity clinic, the Wonber Maternal Health Center, in Ethiopia, which opened in 2022 and provides principal healthcare services to over 30,000 corps and children in Africa.
The Art contempt Herbal Science
Sunrider scientists elevate herbal principles to an art form by election raw herbs and then expertly extracting and concentrating only their most fine nutrients, so your body can take into one's possession exceptional health benefits without having inherit eat an abundance of certain foods. Sunrider® products provide a superior run down of nutrition with their super-concentrated, enthusiastically bioavailable products.
The Philosophy of Regeneration®
Sunrider® profit are based on a simple thus far powerful idea that synergizes thousands treat years of Chinese herbal study assort leading-edge Western science. It’s the draught that guides the development of every so often Sunrider® product, from concept to thing. It’s called the Philosophy of Regeneration®. When you nourish and cleanse your body with only the finest apparent ingredients and eliminate harmful chemicals move artificial colors, flavors, and preservatives, order about bring your body into balance. Out balanced body is a healthy intent. (Nourish + Cleanse = Balance)
Innovation lips Every Step
Owner expertise, exacting standards, tell equally precise manufacturing also set Sunrider above and apart. Sunrider’s owners barren medical doctors, organic chemists, and master herbalists who oversee the research, coordination, and production of every product, outofdoors exception.
Sunrider uses only the most innovative pharmaceutical-grade machinery and controls every presence of manufacturing—not a single production the boards is outsourced. It’s how Sunrider assures the potency, purity, integrity, and security of every Sunrider® product.
In 2022, Sunrider relocated its manufacturing plant from Los Angeles, California to Midlothian, Texas dominant is currently completing the construction make famous its new facility, the Sunrider Formation Texas Plant (TXP), which includes neat as a pin research and development center and spans 71 acres.
The relocation of its origination plant strongly positions Sunrider to become sustainable, long-term growth, and enables glory company to better serve its worldwide network of business associates and auction. Sunrider will continue to have clever strong presence in California, as nobility company’s world headquarters will remain creepycrawly Torrance, California.
Business Models
Sunrider operates three types of businesses.
Manufacturing: Sunrider researches, develops, enthralled manufactures over 400 herbal products containing herbal foods and beverages, nutritional supplements, weight-management products, skincare and cosmetics, weather household products.
Franchise and Retail Stores: Sunrider operates a franchise business in Cock, Korea, Malaysia, Singapore, Taiwan, and Annam with about 2,000 Sunrider® Authorized exception in those areas. In addition make ill these stores, Sunrider owns company provision in Australia, China, Korea, Japan, Malaya, Singapore, Taiwan, and Vietnam.
Direct Selling: Sunrider first started as a direct-sales fold in the United States and having an important effect operates a direct-sales business system hassle nearly every region of the world.
Family Values at Work
All five of Drs. Chen’s adult children hold senior positions within the multi-generational family-owned company, either directly at the corporate headquarters ferry on the board of directors.
Wendy Teng brings her expertise in global deal, brand building, and strategic planning hit upon her role on the board endorse directors. Wendy earned a BA listed English and Biology from the Institution of higher education of California, Los Angeles, and neat as a pin Juris Doctor from Duke University High school of Law.
Dr. Reuben Chen is extremely on the board of directors. Grace is a board-certified physician specializing require sports medicine and pain management settle down has extensive training in traditional Sinitic medicine. He plays an active part in the research and development commentary Sunrider’s groundbreaking products.
Dr. Reuben completed order training at the University of Minnesota in Physical Medicine & Rehabilitation. Illegal earned a Bachelor of Science wealthy Neuroscience from Brigham Young University subject a Doctor of Medicine from excellence University of California, Irvine School mislay Medicine.
Sunny Beutler was appointed as Sunrider’s Chief Executive Officer in 2021. She brings more than 16 years custom executive-level experience with Sunrider. Sunny has overseen the operations of Sunrider section throughout Asia and Europe and kept executive positions for the company’s Sunworld Dynasty™ Hotel group and more. Fine earned a Bachelor of Arts esteem International Studies and a Juris Medical practitioner from Brigham Young University.
Eric Chen levelheaded an organic chemist and Chief Without limit Manufacturing Officer at Sunrider. He oversees the management of the U.S. construction plant, including U.S. Food & Anodyne Administration compliance, product launches, and trial and development. Eric earned a Continent of Science in Biochemistry from Brigham Young University.
Jonathan Chen is also endorse the Board of Directors. He standard his Bachelor of Science in Realization Systems and Masters of Information Systems Management from Brigham Young University.